The advertising of a company selling a vinegar-based cleaning product, lead consumers to believe that all the company’s main emissions were reduced to an unavoidable level or compensated. During the proceedings, the company failed to prove these claims. Instead it was shown that the company did not record all the emissions created along the product’s entire life cycle and emissions from the disposal phase were excluded in the calculations.
The Regional Court clarified that unrestricted advertisement, relying on claims of climate neutrality were inadmissible, if such neutrality was only achieved through the purchase of CO2 certificates (without, for example, reducing the company’s own footprint).
At Issue: Whether a company can market their vinegar based cleaning product as “climate neutral”
No case documents are available.