The Australian Competition and Consumer Commission (ACCC) challenged V8 Supercars Australia Pty. Ltd. for being misleading in its Racing Green Program’s claim that it was offsetting carbon emissions from its V8 Championship Emissions by planting 10,000 native trees. The ACCC contended that the claim was ambiguous because it failed to state over what time span the carbon emissions would be supposedly nullified. V8 Supercars acknowledged the ACCC’s concerns and agreed to a court enforceable undertaking that it would ensure compliance with the Trade Practices Act 1974 in any of its future “green marketing” schemes.
At Issue: Challenge to corporation for false green advertising
|09/18/2008||Press Release||see case summary|